Outlining the ‘AI’s impact on SEO’ Book — Jordan Koene // Previsible

Show Notes

• 05:05
  The relationship between AI and SEO

  AI tool sets have been integrated into the SEO landscape, and the evolution of search engine and algorithm updates all have some attribution to AI. Furthermore, Google is leveraging AI to drive the scale of improvements made through these updates.
• 07:35
  The history of AI in search

  AI has long been involved in search with many of Googles algorithms being driven by AI. However, OpenAIs partnership with Microsoft is what made the general public more aware of the potential applications of this technology.
• 09:59
  AI's evolving role in search engine results

  Initially, Google was using AI to make decisions on which videos or content to show on a search engine result page. However, the current trajectory indicates a shift towards AI driving the search results and a future where AI becomes the primary determinant of search outcomes.
• 12:28
  AI's potential dominance in search and the future of websites

  The direction in which Google and Bing are headed indicates the goal is to determine whether AI can become a more complete response than traditional websites. This poses a challenge for website owners as they wont get any traffic from Google.
• 14:10
  The importance of visual capabilities in AI for search

  While visual capabilities in AI have their significance, they arent the driving force behind the changes happening in the current landscape of search engine result pages. Thus, a chapter dedicated solely to this topic may not hold as much relevance for SEOs.
• 15:51
  Unlocking AIs potential with third party plugins and partnerships

  Jasper and other content manufacturing tools are all powered by ChatGPT. These tools form an ecosystem that supports SEO professionals in their work, and its important for SEOs to recognize that the engine behind these tools is AI.
• 17:24
  AI and the verticalization of search

  As search continues to become more verticalized, AI is going to make that verticalization more accessible. For instance, with the advancements in AI, even smaller-scale search engines can leverage AI technologies to become dominant in their respective verticals.
• 19:42
  Predictions about the future of AI in SEO

  Websites will have the ability to create highly creative and high-utility content to better dominate search, and knowledge base resources like Wikipedia may be displaced. Additionally, the legalities surrounding AI use and personal information manipulation will need to be addressed.